Leveraging Retail Formats

Leveraging Retail Formats Free Online Research Papers The evolution of retail formats in India have been driven largely by the critical need for an optimal location and therefore visibility, a critical mass of consumers, and ultimately profitability. When you connect a good location which then leads to a higher visibility, which in turn drives greater traffic to a store, you have optimal opportunity to drive sales through higher conversion. Therefore a retail format that supports the brand and provides a platform of visibility is critical to its success. In the heightened clutter of retail spaces today, achieving brand saliency and greater visibility continues to pose a serious challenge for retailers. An overwhelming part of retailing continues to happen on crowded high streets where retail stores compete with not only each other but a plethora of small disorganized stores and street vendors all jostling with each other and vying for the consumers attention. Brand signages struggle to keep afloat in the sea of advertisments, hoardings and neon signs all peddling services of auto parts shops to tailors to the local sweet shop. In such an environment, the task for a marketer is to ensure that his brand logo and identity is communicated overtly to the consumers on the street. This cluttered retail environment drives a brand to adopt a large frontage retail format to enhance brand visibility. Leading brands operating in niche segments or premium product categories often follow a distribution strategy of multiple retail formats ranging from flagship stores of 1500 – 4000 sq ft , mid sized retail stores with a size of 600- 1200 sq ft, boutique stores which could be as small as 300 sq ft. as in the case of mobile phones and shop in shop corners in leading multi brand stores. While the flagship stores play the role of image drivers and offer visibility to the brand in prime shopping destinations, the boutique store and the shop in shop concepts are usually tactical measure formats to extend the reach and visibility of the brand where a critical mass of the target consumer is not available to set up a large store and make it profitable. The second factor that drives brands to explore possibilities of leveraging retail formats is distribution and the need to reach out effectively to its target consumers spread across the country in cities where populations stretch from the hundred thousands to millions. Since in India, organized retailing is still developing there are large parts of urban India where organized retailing is still nascent. In these cities or retailing areas applying the model of a large retail store typically present in an upscale high street location, may not deliver the desired ROI to the company or the franchisee. In such a case, the brand may consider partnering with a complementing and non competing brand and share space. This delivers a dual advantage. It assures the brand of a retail domain in a targeted shopping destination and gives it visibility and hence builds awareness and equity. Secondly, it is a low risk business proposition for the franchisee. One brand that applied this strategy su ccessfully in the mid 1990s was Levi’s. As part of its expansion strategy into potential B class towns ( but until then deemed to be less profitable in the short term), the brand partnered with many brands and got franchisees to open lifestyle driven stores. So, a youth brand like Levi’s found itself partnering with Benetton , Nike amongst many other brands. This format allowed the brand to enter hithertho smaller markets like Amritsar, Aurangabad etc. with a presentable model in its early days in India and gain brand visibility and awareness at a lower risk to itself and its franchisee. A similar model was then adopted by other brands. Combining retailing activity with fun and entertainment is another innovative of leveraging a format to occupy consumer mind space and build emotional linkages. A brand in Mumbai, retail products at day and converts itself into a hip and happening lounge at night. Then there are brands that have begun to leverage their retail spaces to offer an opportunity to relax over coffee and snacks and showcase designer wear through fashion shows, exhibit art etc. This kind of fusion between shopping and leisure driven activities in such a retail format proves to be an enduring experience for the consumer. Thus by exploiting the multiple possibilities that exist through the adoption of numerous retail format strategies a brand can maximize visibility and seduce the customer. The adoption application of the right retail format becomes by itself a sound value proposition. 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Establishing a Healthy Communication Policy for Schools

Establishing a Healthy Communication Policy for Schools Communication is a key component to having a fantastic year and an excellent staff. It is essential that administrators, teachers, parents, staff, and students have a clear line of communication. This is a sample of a school communication policy that will assist in keeping clear communication lines with the entire school community. Communication Tips No matter who you are talking with- students, parents, teachers, or the principal- it helps to be courteous, professional, and well prepared. Written communications should always be proofread and written or typed neatly. How Teachers Will Communicate With Parents and Guardians Written Form All teachers will send home a form letter to each student’s parents introducing yourself, highlighting your class, contact information, goals you have for the year, etc. The letter will be sent home the first day of school.All letters or notes to parents should be proofread by at least two other faculty members before the note is sent home.After the letters have been proofread by two faculty members, they need to be turned into the principal for final approval.A copy needs to be made and put in that student’s file of each letter or note sent home to that student’s parents.All written communication should be professional, courteous, and have contact information to get back in touch with the teacher.Avoid the use of jargon.If the letter/note is hand written, make sure that it is legible. If it is typed, make sure that it is at least standard 12-point font. Electronic Form Copies should be printed and filed of any correspondence via electronic form.Make sure that all text/graphics are large enough to be seen or read.Avoid the use of jargon.Be sure to run spell/grammar check on any electronic communications.Only use electronic communications with parents who have expressed that it is the way they prefer to be contacted.You must log off your email every day before going home. Phone Be polite and courteous.Before you make the call, write down everything you need to communicate with that parent. Be organized with your thoughts.Keep a phone log. Record the date, time, and reason for calling that parent.Be direct and mindful of the parent’s time.If the parent is unable to talk to you at that time, politely ask when would be a good time to call them again.If you receive a voice mail; identify who you are, what you are calling about, and leave information for them to return your phone call. Parent-Teacher Conferences Dress professionally.Create a comfortable atmosphere. Don’t place a formal teachers desk between yourself and the parents. Use the same type of chair.Be prepared! Have your agenda ready. Have materials available that show the good and/or bad of the student.Always start the conference out with something positive.Be attentive and listen.Never talk about other students or teachers.Avoid the use of jargon.End the conference with something positive.Let them know that you care about their child.If the situation becomes difficult, call the office for assistance immediately.Keep a conference journal. Record the date, time, reason, and key points discussed in the conference. Miscellaneous Thursday Folders – Notes, letters, graded papers, and pertinent information will be sent home every Thursday with the students in a folder. The parent will take out and go through the papers, sign the folder, and return it back to the teacher the next day.Progress reports from each teacher need to go out bi-weekly.Each teacher should send four positive personal notes, make four positive phone calls, or a combination of both per week rotating through their home room roster. All parents need to receive positive information regarding their child at least two times per nine weeks.All correspondence with parents should be documented. Keep a file on hand for each student in your homeroom.Do not discuss other students or teachers with parents. Be professionally mindful.Develop a positive relationship with parents. Try to gain their trust and let them know that you have their child’s best interest in mind at all times.Always avoid the use of jargon. Use language that will make the parents feel comfortable and at ease. Keep it simple! Communications Within the School Community Principal to Teacher I will be sending out a daily e-mail to all staff each morning. The e-mail will highlight significant events, remind you of tasks, and offer suggestions for you to use in your classroom.All teachers need to check their email at least three times per day.We will have weekly staff meetings to go over relevant information and discuss events happening within our school. The meetings will be every Wednesday 3:15 p.m. We will have them in the cafeteria. These meetings are mandatory!Be sure to check your mail box daily. I will be placing grant information, classroom activities and ideas, and other information in your boxes as it becomes available.I am a hands-on principal. I think it is necessary for me to know what my teachers are doing in their classrooms. I will be visiting your classrooms several times per week.I would like to have one-on-one meetings with every teacher at least two times per nine weeks. I will use these meetings as an opportunity to see how you are doing, see if you h ave any needs, and to listen to ideas that you might have. Teacher to Principal I have an open door policy. Feel free to come in my office and discuss issues with me whenever you need. I am always happy to answer questions, take suggestions, and listen to my teachers.You are always welcome to email me for anything. I will check my email several times each day and will respond to your email as quick as possible.If an issue or problem comes up after school. Please feel free to call me at home. I will do my best to address your needs as quickly and conveniently as possible. Communications With Substitute Teachers If you know that you are going to be absent, please let the secretary know as soon as possible.If an emergency happens after school hours, please call the secretary or principal at home as soon as possible.You must fill out an absentee request form if you know you are going to be absent. If it is an emergency situation, then you must feel one out as soon as you return to school. Preparation and Materials for Substitutes: All teachers need to put a substitute packet together. The packet needs to be on file in the office. Be sure that you keep the packet up-to-date. The packet should include the following items: three days of updated emergency lesson plansenough copies of all work sheets for all studentsclass scheduleseating chartsclass rolesattendance slipslunch count slipssafety procedures and plansclass rulesstudent discipline policycontact teacher informationmiscellaneous informationIf you know that you are going to be absent and are capable of putting current lesson plans together, please turn them into the office to give to the substitute. Make sure that they are detailed, easy to follow, and state specifically what and when you want the substitute to do. Use the substitute lesson plan forms available in the office.If you are including worksheets in the lesson plans, try to copy them off for the substitute if it is possible. If it is not possible, make sure that you leave the correct number of copies that they will need for each sheet.If it is possible, write a personal note to the substitute making them feel welcome and giving them any information that you feel might help them. Communication With Students All students are to be treated fairly and with respect. If you expect them to respect you, then you have to respect them.You need to have an open door policy with all of your students. Let them know that they can trust you. Allow them the opportunity to come in, talk to you, ask you questions, and voice their concerns and opinions.It is our job to provide students with optimal opportunities to learn. We need to create an atmosphere that fosters learning and enhances a student’s ability to do such.All students regardless of race, color, or gender should be given equal opportunities and fair treatment by their teachers, administrators, and peers.All students should be encouraged to ask questions, and all teachers need to provide as an accurate of a response as possible.All teachers should have every student’s best interest in mind.

Scientific Lab Research Paper Example | Topics and Well Written Essays - 1000 words

Scientific Lab - Research Paper Example nown B: It was likely to be Salmonella Typhimurium bacteria which is a typical nonspore-forming rods, facultative anaerobic, motile and negative, They ferment glucose and utilize citrate as carbon source and are lactose and sucrose non fermenters. These tests have been fully explored in the next section. With regards to the aim of the experiment, which is to identify unknown bacteria from mixed culture #18 using biochemical and morphological test, the two organisms identified had distinct characteristics which were looked for following laboratory tests. Normally, Gram staining is employed to differentiate 2 bacteria groups with different cell wall constituent. The method has the ability to differentiate Gram negative and Gram positive bacteria group; thus the bacterial cells are either colored red or violet. Gram positive bacteria is shown by Violet staining due to a thick layer of peptidoglycan existing in the cell wall of the bacteria, thus the crystal violet is retained by these cells on a slide. Consequently, Gram negative bacteria is shown by red staining due to a thin layer of peptidoglycan existing in the bacteria cell wall, hence crystal violet is not retained by bacterial cells. (Winn et al,2006) MacConkey Agar is used to distinguish Gram- negative, lactose-fermenting organisms from organisms that are non-fermentative .It is an inhibitory and differential medium that contains Crystal violets, bile salts, inhibitory agent and neutral red. Neutral red acts as a pH indicator. Klebsiella pneumoniae bacteria is known to be lactose fermenters hence unknown A while Salmonella Typhimurium bacteria is not lactose fermentor thus unknown B. The orinithine decarboxylase test is important for Enterobacteriaceae differentiation. (MacFaddin, 2000).   MR-VP broth for Methyl Red test consists of peptone, phosphate buffer and glucose. The unknown bacterium that is able to perform mixed-acid fermentation generates enough acid that overcame the broth buffering

Industry issue Assignment Example | Topics and Well Written Essays - 1500 words

Industry issue - Assignment Example Various countries have tyre ratings to guide manufacturers in the production of quality tyres. In addition, the tire ratings help the consumer to select the right replacement for the worn out tyre or when buying a new tyre. Consumers should have the chance to compare the tyres’ treadwear, temperature resistance, and traction performance. Each tyre manufacturer is required to grade their tyres according to tyre rating guidelines, as will be discussed in this paper. Dunlop tyres will be discussed, too. Although tyres are often taken for granted, they contribute significantly to the safety of the driver and the vehicle. The failure of the driver to use proper types of tyres, incorrect inflation pressure, and worn out tyres can lead to dangerous driving, thereby causing loss of life and property. When tyres and wheels are out of balance, tire wear and driver fatigue are increased, which may create a driving hazard. A tyre’s resistance to heat is referred to as temperature rating. Tyres are graded according to how they can resist heat. For instance, high temperatures can cause a tyre puncture. In addition, driving in hot weather for long distances can lead to tread separation and blowouts in tyres. The highest to the lowest temperature rating includes grades â€Å"A†, â€Å"B† and â€Å"C†. Grade A tyres are said to have a higher temperature rating that grade B and C. All Dunlop tyres have a grade of temperature rating (Knowles, 2010, p. 62). The ability of the tyre to stop on a wet surface is referred to as the traction performance. High traction rated tyres should enable drivers to stop their motor vehicles on wet roads faster. However, tyres with a lower traction performance cannot allow drivers to stop fast on wet surfaces. Traction performance grades include â€Å"AA†, â€Å"A†, â€Å"B†, and â€Å"C† (highest to lowest) (iSeeCars,

Adventures of Huckleberry Finn Essay Example for Free

Adventures of Huckleberry Finn Essay Growing up, children are often told things that grown ups would question, as people grow they learn to question those things too. In the book The Adventures of Hucklberry Finn written by Mark Twain. Huck faces the challenge of either following what everyone is telling him is right, but he knows is wrong, or going against the grain and standing up for what he knows is right. Throughout the book Huck is unsure in what he believes and struggles to determine if what he is taught is wrong. The widow took over the role as guardian for Huck since his father and mother are both out of the picture. When Huck was being raised by his father he wasnt taught any morals or values, so the widow took this as an opportunity to make Huck into a person whose life was all about morals. In the book the widow tells Huck that hell is bad and that heaven is good, but Huck is unsure that he should believe everything that she is telling him. Huck decides that going to hell, if it means following his gut and not societys hypocritical and cruel principles, is a better option than going to everyone elses heaven. â€Å"All right then, I’ll go to hell! (245). † This is Hucks true break with the world around him. Huck faces the moral conflict of whether or not to turn Jim in because it is what society dubbed as the right thing to do. â€Å"I was paddling off, all in a sweat to tell on him; but when he says this, it seemed to kind of take the tuck all out of me (89). † Right off from the beginning, Huck wanted to turn Jim in because it was against society’s rules to help a slave escape and Huck knew it. But when Jim said that, â€Å"Huck; yous de bes fren Jims ever had; en you is de only fren; ole Jims got now (89). † helped Huck to grasp the concept that there is a friendship in the making. Even though Huck didn’t turn Jim in, he is till troubled by his conscience when the slave catchers were leaving because he knows it is wrong to help a slave. Still Huck cannot bring himself forward to tell on Jim, thus showing that his innate sense of right exceeds that of society. The con-mens attempt to pose as the brothers of the late Peter Wilks is an important part of Hucks moral development. The Duke and King try to take Peters estate, however, Huck decides to return the money to Peters three daughters. This action demonstrates further moral growth, as he does choose to abandon the two con-men. Huck learned that people can be nice and show each other that they care about one another. Women would walk up to Peters daughters and kiss their foreheads, and then put their hand on theirhead, and looked up towards the sky, with the tears running down, and then busted out and went off sobbing and swabbing, and give the next woman a show (159). Huck has never seen anything so disgusting. When Huck Finn sees one of the daughters crying beside the coffin, it makes a deep impact on him. Hucks religious beliefs and moral standards cross pathes as he handles the situation. When Huck says, All right then, Ill go to hell! (245). He has decided to go against what society tells him to do by freeing Jim. Throughout the entire book Huck struggles with separating his own moral beliefs and what society tells him is the right thing to do. From the beginning of the book Huck showed that he did not always believe what people told and went against the grain when he said he wanted to go to hell instead of heaven. The moral development that Huck shows throughout the book causes Huck to develop other traits as well, such as compassion and sincerity towards others. Huck really came out of his shell and fully developed his moral beliefs when he gave the money back that the con-men stole to the three girls. It allowed Huck to get in touch with his emotional side of his moral beliefs and it told him what th right thing to do was.

Upperclass Education Essay -- essays research papers fc

Land Of The Free, Home Of The Upper Class   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Give me your tired, your poor, your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed, to me: I lift my lamp beside the golden door.† (Lazarus) This incredible, sentimental homage to the American dream brings many to ask, what a wonderful concept- but is this truly the case? Is America truly a land of opportunity and dreams realized, or is it more so a case of realizing we have been dreaming? In a country where image is made and sold like bread in a bakery, it is no wonder the idea of a land of opportunity still exists- it smells so good. In theory, a land of opportunity and self-motivation would be a real chance at success and pure determination and hard work could get a man wherever he desires to be. However, reality poses quite a different story. Everyday hardworking families struggle to get by on food stamps and minimum wage. If theories of equal opportunity held true, ev ery single parent working multiple jobs for their children would be able to send their kids to good schools and not need to worry about how to pay for a trip to dentist or a doctor’s check-up. And while it is easy to point fingers at the poor and say that its all their fault because of the decisions they’ve made or as luck would have it, a gray area develops when taking a look at the working class and realizing that there are boundaries in place that try to keep people in their positions of powerlessness. One of these boundaries is class through education. Through background, cost, and strategic tokenism, the American society has bordered out the same people it claims to embrace.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, one may point out the arbitrary nature of class. While ideally most people would like to see a country of hard work and payoff, the fact of the matter is that from the moment we are born, before any chance to prove oneself, we are placed into a category that has either great advantages or vast disadvantages. The elite are nearly always born that way, just as those in poverty. Once a child is born into their status, where they live has major impact on how their life will pan out. For most of Middle America suburbs comprised of housing developments and apartment complexes put children into mediocre public schools with mi... ...emselves.   Ã‚  Ã‚  Ã‚  Ã‚  Clearly, the solution to this situation is far more complicated than most people like to admit and in no single action will we find a remedy for it. The inequalities in place must first and foremost be recognized and acknowledged for any sort of change to come about. We can no longer â€Å"accept it as inevitable, [and] something we just have to live with.† (Langston 127) Leveling the playing field does not make a person a socialist or jeopardize upper class status; in fact, chances are that more upward movement would benefit the economy as a whole and not just a single class of people. It is about time that instead of passively accepting the inequalities at hand that something ought to be done about them, one step at a time. After all, we want to live up to the lady who claims to lift her lamp beside the golden door to let people use their opportunities if they so choose. Bibliography Domhoff, G. William. Mapping The Social Landscape, Susan J. Ferguson. McGraw-Hill 2005. Page 290 Langston, Donna. â€Å"Tired Of Playing Monopoly,† Race, Class, and Gender. Wadsworth Publishing Company 1998. Pages 127-130 Lazarus, Emma. â€Å"The New Colossus† 1883

Week 5 Reflection

Week Five Reflection Paper Team B will reflect on why it is important for management as well as investors and creditors to understand the current and long-term liabilities. What makes it important to disclose contingencies as well as how do operating and capital leases relate to liabilities. It is important for managers to know what the company has as current or long-term liabilities because if they are not aware of what the funds look like they cannot affectively run the company. This knowledge helps a manager be more effective at planning and organizing what the companies priority are.Without taking time to learn this, managers could overdraft a company’s bank account just trying to order supplies. External vendors would want to obtain this kind of information for a few reasons. One, investors who want to invest in your company they want to make sure they are making a very sound decision on their investment. Investors would not invest in a company if it was on the verge of f iling for bankruptcy or going out of business. Creditor will also look at a company’s current and long-term liabilities.If a business has too much or too little debit this could be a sign of not being stable. So for a creditor this would also a high risk if they did not take the time to do some research and crunching of the numbers to see where the business or individual stands. The importance of disclosing any contingencies is really to keep companies honest about how their business is doing. Per FASB disclosing of this information gives financial statement users the ability to understand the nature of a loss contingency, potential magnitude as well as if known the potential timing.With a capital lease the liability relation would be equal, as you would list this lease on all financial statements, balance sheet, income statement as well as the cash flow statement. With operating leases the effect would be listed on the income statement and the cash flow statement but not the balance sheet. So team B has briefly reflected on the understanding of current and long-term liabilities, why is it important to disclose contingencies as well as how does operating and capital leases related to liabilities.